Music plays a pivotal role in advertising because of its wide ability to enhance viewers’ arousal and effects, in fact, major brands use music in their advertisements to sell their brand with songs that send a message of their mission and vision which has been seen contribute enhancing brand loyalty. The music ability to connect and arouse our feelings catapulting distinct emotional connections makes it a perfect choice for marketers to exploit our emotions to push their products into our memory by selecting the right music for their target audience, the rhythm of both the song and the advertisement are synced to make a smooth flow that makes the advertisement unforgettable especially when its played over and over again. It is now important that we learn why do music has strong impacts on marketing, for this reason, this article has gathered some information on how using music influences different aspects that makes it a perfect advertisement tool.
Music in advertising is preferred because it gives marketers a wide choice in terms of marketing costs, for example for a business with a big marketing budget they can opt to align with a popular artist with huge followings and millions of fans across the world which can cost you millions, an ideal alternative is to align with a rising local artist which is affordable, the benefits of collaborating with a local artist is that they have local engagement with their followers and their followers are a mix of friends and fans which give your business a local following which is essential in creating brand loyalty in the local market.
Music can be applied in a unique way to attract the attention of viewers or listeners towards your business, products, or services, for example, if your business deals with merchandise that are sensitive to the environment you can pair with artists who are promoting environmental sustainability, this is because many artists today are teaching their audience about sustainability given the deteriorating global environment, therefore, partnering with the appropriate artists will help you drive people’s interest in what you offer.
Music is the best tool to inspire action, the ability of music to arouse emotions and connections in people makes it an ideal source of inspiration, music can motivate you to do better or take a stand against something, music is observed as a catalyst for action and change, and for commercials that want to promote or take a stand on a particular subject using music to propel their message with the intent to inspire people to take action or motivate them making the audience to start talking about the brand. Those are some relationships between music and marketing.