Proper Identity Management on Online Platforms
The internet is a valued platform the world over. Many activities of human beings are being undertaken online in recent times. Most of us use the internet for advertising products and services. Building of brands is also happening online. Then there are others who use the internet as a platform to build brand names that are actually personal names. For this to happen, your name must be attached to a profile.
It is easy to create an online identity. However, managing that profile and what to appear when searched is not as easy. This is because from most search engines, when your name is searched, everything about you is revealed. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This is where the problem arises. You want some parts of your identity revealed while others to be hidden. How can you achieve this?
Search engine optimization is important when it comes to online identity management. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is when it comes to selling products online that are also sold by competitors.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. The man had court cases that affected his name. From the cases, information about his life was revealed. His images were not spared either. Now, if you search the name of the person, there is a problem. When you search him, what appears is information about his legal problems. This includes the images taken when he was in custody.
From Michael Bullard situation, there is a problem. Is it possible for him to control what appears on search engines? Can he determine what aspects to appear and what not to appear? Well, there are solutions to people such as Mike Bullard Jr. You can simply optimize what appears under your name on any of the popular search engines. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.